Several non-profit environmental organizations are trying to counter the adverse effects of climate change. To finance their activities, they require donations. However, in today's society the number of people who donate to environmental organizations is decreasing, which is creating a funding gap. If organizations are to be able to continue their work, the number of donations must increase.
The aim of this study is to determine how individuals' intentions to donate to an environmental organization can be increased. To this end, the research question is as follows: To what extent does a potential donor's social distance to the victims of climate change portrayed in fund-raising campaigns affect his or her intention to make a donation? In this context, social distance is the extent to which people feel they are in the same social group (i.e., in-group) or another social group (i.e., out-group) in relation to climate change victims.
The research question is answered through an experiment that entails distributing an online questionnaire to respondents. These respondents are randomly divided into two conditions (namely large and small social distance). Based on their classification, they are then asked to comment on a different image from a fund-raising campaign. The responses received show that feeling a large social distance leads to more donation intentions that feeling a small social distance. These results indicate that social distance does have an impact on donation intentions.
On this basis, it is recommended that environmental groups portray a significant social distance in fund-raising campaigns for their climate change activities. Further research could be undertaken to identify other factors it would be helpful for such organizations to bear in mind when selecting the best images for such campaigns.
How to Write an Abstract for Your Thesis or Dissertation
What is an Abstract?
- The abstract is an important component of your thesis. Presented at the beginning of the thesis, it is likely the first substantive description of your work read by an external examiner. You should view it as an opportunity to set accurate expectations.
- The abstract is a summary of the whole thesis. It presents all the major elements of your work in a highly condensed form.
- An abstract often functions, together with the thesis title, as a stand-alone text. Abstracts appear, absent the full text of the thesis, in bibliographic indexes such as PsycInfo. They may also be presented in announcements of the thesis examination. Most readers who encounter your abstract in a bibliographic database or receive an email announcing your research presentation will never retrieve the full text or attend the presentation.
- An abstract is not merely an introduction in the sense of a preface, preamble, or advance organizer that prepares the reader for the thesis. In addition to that function, it must be capable of substituting for the whole thesis when there is insufficient time and space for the full text.
Size and Structure
Clearly Specify Your Research Questions
- Currently, the maximum sizes for abstracts submitted to Canada's National Archive are 150 words (Masters thesis) and 350 words (Doctoral dissertation).
- To preserve visual coherence, you may wish to limit the abstract for your doctoral dissertation to one double-spaced page, about 280 words.
- The structure of the abstract should mirror the structure of the whole thesis, and should represent all its major elements.
- For example, if your thesis has five chapters (introduction, literature review, methodology, results, conclusion), there should be one or more sentences assigned to summarize each chapter.
- As in the thesis itself, your research questions are critical in ensuring that the abstract is coherent and logically structured. They form the skeleton to which other elements adhere.
- They should be presented near the beginning of the abstract.
- There is only room for one to three questions. If there are more than three major research questions in your thesis, you should consider restructuring them by reducing some to subsidiary status.
Don't Forget the Results
- The most common error in abstracts is failure to present results.
- The primary function of your thesis (and by extension your abstract) is not to tell readers what you did, it is to tell them what you discovered. Other information, such as the account of your research methods, is needed mainly to back the claims you make about your results.
- Approximately the last half of the abstract should be dedicated to summarizing and interpreting your results.
© John C. Nesbit